WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a copywriter, content strategist, and creative lead based in Tel Aviv.
Ready to start your project? Drop me a line and we’ll get straight to work.
Video clips need great copy, too.
Aliya: Here for You(th)
Aliya Youth, a center for at-risk teens, has an ultra-clear message: connection is prevention.
For this campaign, we gave the audience a taste of what it’s like to find a space of your own. What it’s like to feel right at home, taken care of, and part of something bigger… no judgement included.
We worked on maintaining a light, youthful energy while conveying a deeper message.
Marketing Campaign , Non Profit
Hatzolah of Melbourne
Heroes aren’t born: they’re made.
For their annual fundraiser, which successfully raised close to a million dollars, we produced this clip to show that every community member can choose to be a hero.
Video Series, Non-Profit
Rabbi Wallerstein Legacy Fund
Decades after the Bais Yaakov movement began, Rabbi Zechariah Wallerstein recognized the need for a new revolution: beyond study, today’s Jewish girls need to know and feel and connect and heal.
In honor of the first anniversary of his passing, we wrote scripts for a video series sharing the stories of women whose lives Rabbi Wallerstein impacted.
Video Series , Non Profit
Nevonim
Read between the lines. That was the message of Nevonim, a Brooklyn-based organization serving young adults in crisis on their journeys toward recovery and self-actualization.
With the debut of their rebrand, we wrote a series of video scripts to give people insight into Nevonim’s life-saving work.
Video Series, Non-Profit
Brooklyn MRKT
It’s CandyLand for adults!
Welcome to the Brooklyn MRKT, an annual shopping expo to benefit Ohr Naava. With most of their marketing taking place on social media, this video series gave their followers–and those of their partners–a taste of the iconic buying bonanza.
Video Series , Event Promo
MORE VIDEOS THIS WAY
Batya’s Kitchen
Video Ad Campaign, Service Industry
Yeshivah Beth Rivkah
Video Script, Non-Profit
Sorority
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Video Script, Fashion Boutique
Chabad of Westport
