WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a creative copywriter based in Tel Aviv.
I earned my BA in Psychology at NYC’s Touro University and am currently enhancing my skills at CopyTribe, the virtual school for copywriters.
Over the past seven years, I’ve worked on a variety of projects, helping businesses and organizations weave engaging stories and share them with the world. I’m passionate about what I do and am especially interested in the fields of mental wellness, women’s health and wellness, travel, and culture.
Ready to start your project? Drop me a line and we’ll get straight to work.
Luxury Shabbat Delivery
Ad Concept & Copy
Shabbat meal delivery is more than just (delicious) food; it’s a love letter to family abroad. That was the message of Skyline Prime, a high-end, Jerusalem-based kosher restaurant that added a new service to their repertoire. One well-worded print ad drove the message home.
Skyline Prime
Ad Campaign, Catering
Building Jewish Homes
Campaign Copy: Ads, Emails, Fliers
The mikvah (ritual bath) may be a rite exclusively for women, but this campaign brought awareness to the entire family. With a touch of humor and sensitive messaging, we called on men and women alike to support mikvah observance by joining the annual mikvah.org auction.