WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a creative copywriter based in Tel Aviv.
I earned my BA in Psychology at NYC’s Touro University and am currently enhancing my skills at CopyTribe, the virtual school for copywriters.
Over the past seven years, I’ve worked on a variety of projects, helping businesses and organizations weave engaging stories and share them with the world. I’m passionate about what I do and am especially interested in the fields of mental wellness, women’s health and wellness, travel, and culture.
Ready to start your project? Drop me a line and we’ll get straight to work.
Jewish Girls Travel: A global community for Jewish women with a thirst for adventure
Social Management, Online Community
Jewish Girls Travel
Social Media Management, Community Building, Influencer Partnerships
Jewish Girls Travel is a virtual community of nearly 30,000 women from all across the globe. Our Facebook group and Instagram page provide resources, inspiration, and networking opportunities for Jewish women with a passion for travel. As a longtime traveler myself, it has been an honor and pleasure to facilitate the growth of this community and help Jewish women explore our world.
The Getaway
In-Person Retreat, Content Strategy, Brand Strategy, Content Creation, Advertising Campaign
For Jewish Girls Travel’s two in-person retreats, we set out to create marketing campaigns that would appeal to travel-minded women seeking growth, adventure, and community. We created a brand campaign, branding the event as “The Getaway: For the Jewish Wander Woman,” complete with brand guidelines, catchy slogans, Instagram lives, participant testimonials, UGC, and brand merch. Our goal was to recruit 45 women. Ultimately, we received 120+ applicants the first year and 150+ the second.