WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a content strategist, copywriter, and creative lead based in Tel Aviv.
Ready to start your project? Drop me a line and we’ll get straight to work.
Jewish Girls Travel: A global community for Jewish women with a thirst for adventure
Jewish Girls Travel
Social Media Management, Community Building, Influencer Partnerships
Jewish Girls Travel is a virtual community of nearly 30,000 women from all across the globe. Our Facebook group and Instagram page provide resources, inspiration, and networking opportunities for Jewish women with a passion for travel. As a longtime traveler myself, it has been an honor and pleasure to facilitate the growth of this community and help Jewish women explore our world.
Social Management, Online Community
The Getaway
In-Person Retreat, Content Strategy, Brand Strategy, Content Creation, Advertising Campaign
For Jewish Girls Travel’s two in-person retreats, we set out to create marketing campaigns that would appeal to travel-minded women seeking growth, adventure, and community. We created a brand campaign, branding the event as “The Getaway: For the Jewish Wander Woman,” complete with brand guidelines, catchy slogans, Instagram lives, participant testimonials, UGC, and brand merch. Our goal was to recruit 45 women. Ultimately, we received 120+ applicants the first year and 150+ the second.