WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a creative copywriter based between Tel Aviv and New York City.
So here’s how it works: You give me your story, and I’ll give you the words with which to share it with the world.
Like what you see? Drop me a line and we’ll get straight to work.
Happy reading!
Choose Your Car
Tesla incoming! Lev Chabad’s annual raffle fundraiser picked up speed with the giveaway of a Tesla–no strings attached. A multi-pronged marketing campaign including email, social media, and print elements helped spread the word.
Lev Chabad Raffle Fundraiser
Ad Campaign, Non- Profit
Building Jewish Homes
The mikvah (ritual bath) may be a rite exclusively for women, but this campaign brought awareness to the entire family. With a touch of humor and sensitive messaging, we called on men and women alike to support mikvah observance by joining the annual mikvah.org auction.
Mikvah.org Auction
Ad Campaign, Non- Profit
Luxury Shabbat Delivery
Shabbat meal delivery is more than just (delicious) food; it’s a love letter to family abroad. That was the message of Skyline Prime, a high-end, Jerusalem-based kosher restaurant that added a new service to their repertoire. One well-worded print ad drove the message home.